QR Codes for Construction Marketing
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The code is overlaid on an actual blueprint. We will be publishing it in architect magazine in April edition. The code will link to a message from one of our company founders on how companies can use CAD drafting outsourcing for their architectural projects. First you need to generate a QR Code through any of the available services, most of which are free. Once you generate the QR Code, simply embed the image in your printed digital file. You could also adhere the QR Code as a label if the aesthetic requirements are not demanding.
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Following are a few of the free QR Code services we found:. Whatever web pages the QR Code will browse to, make sure the pages are mobile-friendly, with simple graphics, minimal copy and small file sizes for fast loading. Keep in mind that the pages will be displayed on a small mobile phone display.
Also be explicit in communicating where the QR code will take the end-user.
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You will boost the number of scans you receive if you explain the benefit of scanning the QR code! Our upcoming blog on mobile marketing will detail how to convert standard websites to mobile versions.
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Keep in mind that we recommend listing the domain adjacent to the QR Code for users without smartphones. The prospect has gone to some trouble to scan your QR Code and browse to your web page.
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Make sure you make it worth their time! Promotional specials such as price discounts, free merchandise, or coupon specials are popular. If possible, make it fun or interactive. For direct mail, you can even personalize the experience with custom domains for each mail addressee.
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You will need to download the likely free application to a smartphone and scan. Be sure to test loading speed. For a list of QR Code phone applications, click here. As QR Codes are still relatively new, make sure the printed QR Code has a brief instruction close by, and also lists a brief domain for those without smartphones or the QR Code application. Even though QR codes appear to be everywhere, not everyone knows their uses.
In sum, QR Codes are gaining popularity because they are effective in directing your prospects and customers to web-based offers and information. In addition, QR Codes are extremely cost-efficient to execute using available free-ware.